Every restaurant has slow periods — Tuesday lunch, Sunday dinner, rainy afternoons. Traditional discounting hurts your brand and trains customers to wait for deals. Bonus credit campaigns offer a smarter alternative.
How Bonus Credit Campaigns Work
Instead of discounting your menu, you temporarily increase the bonus credit rate on topups. A customer who normally gets 5% bonus might get 8% during a promotional period. The food stays full price, your brand stays premium, and the customer gets genuine extra value.
Why This Beats Discounting
- No brand dilution: Your prices stay the same — the bonus is separate from menu pricing
- Pre-committed spending: Customers topup (prepay) and are committed to returning
- Measurable ROI: You know exactly how much bonus you gave and how much topup revenue it generated
- Retention built-in: A topped-up customer must return to use their balance
Campaign Strategies That Work
The Slow Period Boost
Increase bonus rates during your quietest hours. "Top up before 3pm on weekdays, get 10% bonus." This shifts demand without cheapening your peak hours.
The Loyalty Reward
Offer enhanced bonus rates to Voyager and Zenith tier customers. This rewards your best customers and incentivises others to climb tiers.
The New Customer Magnet
Run a limited-time campaign with a higher-than-usual bonus rate to attract new topups. Once customers have a balance, they'll return organically.
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