E-commerce loyalty programmes drive repeat purchases and increase customer lifetime value. Integrating a loyalty wallet like Zeno into your online store gives customers a reason to return — and a reason to spend more.
How It Works
With Zeno's e-commerce integration, your online store gains:
- Wallet payment option: Customers pay with their Zeno balance at checkout
- EXP earning: Every purchase earns EXP points toward loyalty tiers
- Bonus credit: Online topups receive the same instant bonus as in-store
- Cross-channel loyalty: Online and in-store activity counts toward the same tier
Increasing Average Order Value
Customers with a topped-up wallet balance tend to spend more. The balance feels like "found money," reducing the psychological cost of adding an extra item. Merchants who implement wallet payments typically see a 12-18% increase in average order value.
Implementation
The integration is straightforward for common e-commerce platforms:
- Add Zeno as a payment method at checkout
- Customer authenticates their Zeno wallet
- Balance is checked and deducted via API
- EXP and bonus credit are calculated post-transaction
The entire flow happens via API calls, so it works with any platform that supports custom payment providers — Shopify, WooCommerce, Magento, or custom-built stores.