You've been collecting points at your favourite store for months. You check your balance: 2,400 points — almost enough for a reward. Then the email arrives: "Your 1,800 points will expire on March 31st." Sound familiar?
The Expiry Problem
Point expiration is the most frustrating feature of traditional loyalty programmes. It punishes casual users, creates artificial urgency, and often results in wasted loyalty. Studies show that 57% of loyalty programme members have lost points to expiration — and 73% say it makes them feel negatively about the brand.
Why Programmes Expire Points
From the business side, point expiry reduces liability on the balance sheet. Unredeemed points represent a future obligation, and expiring them clears that obligation. But this short-term financial benefit comes at the cost of customer trust.
The Zeno Approach: No Expiry, Ever
Experience Zeno takes the opposite stance. Your EXP points never expire. Your wallet balance never expires. Your tier status is based on accumulated activity, not a rolling calendar window.
This means:
- You can take a break and return without penalty
- Your loyalty history is always preserved
- There's no pressure to "use it or lose it"
- Your tier reflects your genuine lifetime engagement
Building Real Loyalty
Loyalty should be a two-way relationship. If a programme penalises you for not spending frequently enough, that's not loyalty — it's coercion. Zeno's no-expiry policy means your rewards are always there, waiting for you.
Ready to stop losing points? Join Experience Zeno — where your loyalty never expires.