Gut feeling is fine for recipe development, but it shouldn't drive your business decisions. Experience Zeno's merchant dashboard gives you real-time data on the metrics that matter most.
Key Metrics at a Glance
- Total topup volume: How much customers are loading into their wallets at your location
- Active wallets: How many unique customers have topped up recently
- Customer retention rate: Percentage of customers who return within 30 days
- Average topup amount: How much each customer loads per visit
- Campaign performance: ROI on bonus credit campaigns and push notifications
Actionable Insights
Data is only useful if it drives action. Here's how to use your Zeno analytics:
Declining retention? Launch a win-back push notification campaign targeting customers who haven't visited in 14+ days.
Low weekday topups? Run a bonus credit campaign with enhanced rates during slow periods.
High topup volume but low frequency? Your customers are loading big but visiting rarely — consider smaller, more frequent incentives.
No Data Science Required
The Zeno dashboard presents information in plain language with visual charts. You don't need a data analyst to understand your customer behaviour — the dashboard makes the insights obvious and the actions clear.
Get your free merchant dashboard and start making data-driven decisions.