How many loyalty cards and apps are on your phone right now? If you're like most Singaporeans, the answer is "too many." Between coffee stamps, restaurant reward programmes, and retail points, managing loyalty has become a chore rather than a benefit.
The Loyalty Fragmentation Problem
Each brand wants its own app, its own points system, and its own login. You end up with scattered rewards across a dozen platforms, most of which you forget about until the points expire. A 2025 survey found that Singapore consumers lose an estimated $340 per year in unused loyalty rewards.
How a Unified Loyalty Wallet Works
Experience Zeno takes a different approach. Instead of each merchant running a separate loyalty programme, all participating merchants connect to a single wallet. You earn bonus credit and EXP points at every merchant, and your loyalty tier applies across all of them.
This means your morning coffee, your lunch, and your weekend dinner all contribute to the same loyalty progress. The more merchants you visit, the faster you climb tiers — and the better your rewards become.
Benefits of a Single Loyalty App
- One balance: See all your rewards in one place
- Compound earning: EXP points accumulate across all merchants
- No expiry: Your wallet balance and tier status persist
- Easier tracking: One transaction history, one dashboard
- Less phone clutter: Replace multiple apps with one
Making the Switch
Joining Experience Zeno is free and takes less than a minute. Once you're in, every participating merchant is automatically available — no need to sign up separately at each location. Your FAQ page has answers to common questions about getting started.