A customer visits your restaurant, enjoys the meal, and leaves. They meant to come back, but life got busy and they forgot. Three months later, they're a lost customer. Push notifications solve this problem by keeping your restaurant top-of-mind.
Why Push Beats Email and SMS
Email marketing has a 20% open rate on a good day. SMS costs money per message and feels intrusive. Push notifications hit the sweet spot — they're free to send, appear directly on the phone's lock screen, and have open rates exceeding 50% for well-timed messages.
What to Send (and When)
The best push notification strategies for restaurants focus on timing and relevance:
- Lunch reminder (11am): "Your favourite pad thai is waiting. Top up $30, get $2 bonus today."
- Weekend special (Friday 4pm): "Weekend brunch menu is live. Book a table and get 8% bonus credit."
- Win-back (after 2 weeks of no visit): "We miss you! Top up this week for a special 10% bonus rate."
- New menu item: "New seasonal menu just dropped. First 50 topups get double EXP."
Zeno's Push Notification System
Through the Zeno merchant dashboard, you can send push notifications directly to customers who have topped up at your location. You control the message, the timing, and the audience. No third-party marketing platform needed.
The result? More repeat visits, fuller tables, and customers who feel connected to your brand.
Set up your merchant wallet and start sending push notifications today.