When a customer searches "café near me" or "best salon Tanjong Pagar," will your business show up? Local SEO determines whether nearby customers find you or your competitors.
Google Business Profile: The Foundation
Claim and fully complete your Google Business Profile. Every field matters:
- Name, address, phone (NAP) — exactly consistent with your website and all listings
- Categories — primary and secondary categories that match your business
- Hours — keep updated, especially for holidays
- Photos — minimum 10, updated quarterly. Include storefront, interior, products, and team
- Description — include your key services, location, and unique selling points
Reviews: The Ranking Signal
Google reviews are the strongest local ranking factor after proximity. Ask satisfied customers to review you — a simple "If you enjoyed today, a Google review would really help us" works. Respond to every review, positive and negative.
Website + Loyalty Platform Integration
Your website should include location-specific content, Schema markup (LocalBusiness), and links to your loyalty programme. When customers find you on Google and see "Join our rewards programme — earn bonus credit on your first visit," you've converted a search into a loyal customer.