The number one reason people disable app notifications: too many irrelevant messages. But loyalty notifications done right are the opposite of spam — they're timely, relevant, and save you money.
What Bad Notifications Look Like
- Daily "we miss you!" messages when you visited yesterday
- Promotions for merchants 30km from your location
- Generic discounts on categories you never buy
- Multiple notifications per day for the same campaign
What Good Notifications Look Like
- "Your favourite café launched a new bonus: 2x points this week" — relevant, timely, actionable
- "You're 50 points from Gold tier" — motivating, personalised, helpful
- "New merchant near your office offering S$5 welcome credit" — location-aware, valuable
How Smart Targeting Works
Good loyalty platforms analyse your purchase history, location patterns, and preferences to send only notifications you'll find useful. The goal is to surface value you'd otherwise miss — not to interrupt your day.
Experience Zeno lets merchants send targeted push notifications through the platform, but consumers control their notification preferences and frequency.